Once again, a phenomenon that affects us all is only being recognized and discussed long after the most promising time and opportunity to address it has passed. To discuss loss of economic productivity in the marketplace and trace it back to lack of creativity in employees is a very backward approach to a very fundamental issue. What about the quality of life these employees must have had before they ever reached adulthood to be so abysmally devoid of an inherent aspect that we all have at birth? Why is no one asking what happened that we have an adult population with a marked absence of creativity?

Isn’t it alarming that the parenting of infants and toddlers does not include any substantive discussion of the enormous power of parents at this time in their parenting careers to impact creativity for life? This is the most optimum time in which to give a new human being the necessary neural circuitry, nurturing, and fertile foundation for developing and accessing creativity for life. It’s not about Baby Einstein, or any of a large array of superficial ‘educational’ toys for very young children. Parental understanding of what is happening developmentally is crucial to the kind of experiences that truly build cognitive functioning, along with all the adjunct developments in a child who is balanced and whole. That beginning is where creativity thrives and flourishes. Without the understanding necessary to appropriately incubate and nurture this vital part of the new human, it gets suffocated, shut down, and over time, completely eradicated. Hence our current, not surprisingly creativity devoid workforce!

The fundamental need to connect and bond with a real person is usurped every time a baby or toddler is planted in front of a television, video, or electronic media. In order to learn and grow, children need to connect to nature, family, each other, and to their own creativity and initiative. The great downside of the convenient “babysitting’ use of electronic media is that it robs the child of the direct interaction that is key to development of initiative and creativity.

If you are not familiar with the epidemic absence of these qualities in some of our youth, please spend some time in a middle school or high school. I assure you, it will not be a long wait to see a demonstration of the result of “electronic” overexposure. Qualities like problem-solving, using the imagination, inventing and negotiating rules of a game, all examples of growth and change that tap into qualities developed through real life experiences, are noticeably missing in many youth today.

The ‘tuning out’ and absorption with consumer related topics does not begin in the pre-teen or teen years. Groundwork is laid in the baby and toddler stages, by providing other than direct experience with the real world. The three basic needs of of childhood are: positive relationships with adults and other children, security, and creative play. Please take the time to learn how best to provide this for your baby and toddler. The essential building blocks of healthy child development are in your reach.